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Comment influencer positivement les autres ? Comment renforcer son impact et son aisance relationnelle ? Comment donner envie à ses collaborateurs ou à ses pairs et les mobiliser ? Comment devenir un manager-leader ?
Pour travailler sur ces questions, Sandrine Meyfret a adapté un modèle issu du monde de la publicité et du marketing. Il s’agit du modèle AIDA .
Peut-être le connaissez-vous ?
Ce modèle a été créé en 1898 et, pourtant, il reste d’une incroyable actualité ! Tout ce qu’il nous enseigne a été confirmé par les découvertes de la science, y compris récentes, et par l’expérience. Sandrine Meyfret a accompagné des centaines de managers et dirigeants à partir de ce modèle et il est devenu pour chacun un outil indispensable dans leur vie professionnelle quotidienne que ce soit en terme de comportement général, de communication, ou de prise de parole en public.
Il s’agit d’un modèle pratique, facilement mémorisable, qui vous séduira tant par sa force que par sa simplicité.
Prérequis : 3 ans en poste
Découvrez le au travers de la vidéo HR Speaks 2014.
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